Discover why parents choose HiPP

Why parents choose HiPP

Discover what parents say about HiPP. Tag us using #WhyIChooseHiPP for your chance to be featured.

Explore our range

Using the highest quality ingredients, we've designed our products to provide the best for babies' needs, all made with sustainability and nature in mind.

Formula Milks

HiPP formula milks

Based on over 60 years of breastmilk research.

Shop Formula Milks

Baby Foods

HiPP Baby Foods

Made for every stage of your weaning journey.

Shop Baby Foods

Baby Care

HiPP Baby Care

Contains soothing formula and gentle ingredients for ultra soft skin.

Shop Baby Care

We're proud of our awards

Loved By Parents 2023 - Best Baby Product
Loved By Parents Awards 2023 - Best Organic Toddler Food Range
Loved By Parents 2023 - Best Bedtime Baby Care Product
Loved By Parents Awards 2022 - Best Bath Time Product
Loved By Parents 2022 - Best Baby Food Range 6 months+
Loved By Parents Awards 2022 - Best Baby Care Product

Nurturing new beginnings

From trying to conceive to the challenges of weaning a fussy baby, our Advice Hub is full of tips and tricks on everything from pregnancy to toddlerhood.

Trying to conceive

A couple looking at a pregnancy test

We explore everything from ovulation tracking to how to conceive more quickly.

Find out more

Birth plan

Free birth plan

Thought about writing your birth plan yet? Use our free template to help you prepare for your little one's arrival.

Download now

Weaning chart

Weaning chart

Get started with weaning your baby with our handy weekly schedules to help you reach three meals a day.

Get started

Tiny tastebuds

Quick and easy recipes for you and your little one.

Omelette on a wooden plate

Suitable for babies aged 6 months+, try this delicious sweet squash and chicken omelette recipe. Perfect for when you and your little one are on the go!

Try now

Mango and yoghurt bliss balls

A tropical treat, these mango and banana bliss balls are an easy, no-bake breakfast option. Suitable for little ones aged 12 months+.

Take a look

HiPP store locator

Discover more

Our story

We're dedicated to producing the best organic baby food, from our family to yours.

Find out more

Why HiPP?

As pioneers in organic baby milk and foods, we're uncompromising on our quality and standards.

Read more

Food for life

Discover how sustainability has been at the centre of our business since 1956.

Read more

Contact us

Got a question about a recent order? Our customer service team are always on hand to help.

Get in touch